Shakespeare Ugly Stik Platinum Surf Fishing Rod

  • Sale
  • $140
  • Regular price $154

Since 1977, the Ugly Stik has been synonymous with anglers the world over. They are the yardstick by which all other rods are measured, with anglers relying on their durability, sensitivity and fishability for the last 30 years. The Platinum series is based on the traditional Ugly Stik but adds a modern twist, stunning cosmetics and quality Fuji components deliver a high quality rod series with a diverse range of models to suit many fishing scenarios from light estuary to deep sea.

All Ugly Stiks feature blank-through-handle construction for added strength and sensitivity, Fuji guides and components, under-wrapped guides for durability and longevity and all Blanks are fully coated with epoxy for extra protection from the sun’s damaging UV rays.


  • Howald process blank
  • Fuji guides
  • Fuji winch mounts
  • 10 year warranty


The Ugly Stik’s® exclusive Howald Process Double-Built construction features a graphite inner core with an outer layer of E-Glass to create a rod with superior strength and sensitivity

USP-BWS1101 2.10m/7'0" 1 4-10kg M SPIN
USP-BWS1600 1.80m/6'0'' 1 8 - 15kg H SPIN
USP-BWS1609 2.05m/6'9" 1 6-10kg M SPIN
USP-BWS1706 2.25m/7'6" 1 6-9.5kg M SPIN
USP-BWS2202 2.10m/7'0" 1 10-20kg H SPIN
USP-ESP2130 2.10m/7'0" 1 1-4kg L SPIN
USP-GB1510 1.75m/5'10'' 1 2.5-5.5kg M SPIN
USP-GB1511 1.75m/5'10'' 1 2.5-5.5kg M SPIN
USP-GB1512 1.75m/5'10'' 1 3-6.5kg M SPIN
USP-GB1605 1.92m/6'5'' 1 8-15kg M SPIN
USP-JBW1600 1.80m/6'0'' 1 15-37kg H SPIN
USP-SP1100B 1.75m/5'10'' 1 1-5kg L SPIN
USP-SP1101 1.58m/5'3'' 1 3-4kg L SPIN
USP-SP1170 2.10m/7'0" 1 3-4kg M SPIN
USP-SP1170SWL 2.10m/7'0" 1 5-8kg M SPIN
USP-CA1105 1.65m/5'6" 1 4-5kg M CASTING
USP-CA1151 1.75m/5'10'' 1 6-15kg M CASTING
USP-CA1156 1.65m/5'6" 1 5-6kg M CASTING
USP-DHB1101 2.10m/7'0" 1 4-6.5kg M OVERHEAD
USP-GB1609 2.05m/6'9" 1 6-10kg M OVERHEAD
USP-GB1800 2.40m/8'0" 1 6-8.5kg M OVERHEAD
USP-OHD1156 1.65m/5'6" 1 10-20kg H OVERHEAD
USP-BWS2201-2 2.10m/7'0" 2 6-10kg M SPIN
USP-GB1802 2.40m/8'0'' 2 6-8.5kg M OVERHEAD
USP-GB1002M 3.00m/10'0'' 2 6-10kg M SPIN
USP-GB1202MH 3.60m/12'0'' 2 8-12kg M SPIN